1. Billboard type
Static bulletin
The classic large highway billboard, 14' x 48'
Digital billboard
LED screen, your ad rotates with others
Poster
Mid-size board on main roads, about 10' x 22'
Junior poster
Small board on local streets, about 6' x 12'
2. Market size
Rural area or small town
Under 25,000 people, highways between towns
Small city
25,000 to 250,000 people
Mid-size metro
250,000 to 1 million people
Major metro
1 million+ (Dallas, Atlanta, Phoenix)
Top market, prime location
New York, Los Angeles, Chicago high-traffic corridors
3. Campaign length
4 weeks (1 period)
8 weeks
12 weeks
26 weeks (6 months)
52 weeks (1 year)
4. Number of boards
Estimates from
OOHGuide
, the directory of billboard companies.