About OOHGuide

OOHGuide is an independent directory of outdoor advertising. We help local businesses find out who sells billboards and other out-of-home media in their market, understand what it costs, and request quotes without calling around. Today the directory covers 529 operators, 226 city guides and 52 state and province guides.

Where our data comes from

• Operator lists from industry sources, including Billboard Insider's annual operator rankings
• Operator websites, inventory maps and media kits, reviewed company by company
• Public state highway sign permit records where available, such as the Texas Department of Transportation
• Updates submitted by operators who claim their listings

Billboard face counts, markets and formats change often as companies build, buy and sell boards. Each profile shows when it was last verified where we have that date. If something is wrong, operators can claim and correct their listing.

How we estimate prices

Very few billboard companies publish rates, so the prices on OOHGuide are clearly labeled estimates. Our ranges combine published industry figures (such as Business.com's billboard cost guide), rate tables published for specific cities, and rate cards published by operators in our directory. City pages match each city to a market-size tier using US Census Bureau population estimates for its metro area. Real prices depend on the exact board, so we always recommend getting quotes.

How quote requests work

When you request quotes, we pass your request to up to 3 operators that serve your market and sell the format you want. Operators reply to you directly. The service is free for advertisers.

Independence

OOHGuide is not owned by any billboard company. Listings are free. We may offer operators optional featured placement in the future, and any paid placement will be clearly labeled. Our guides cite their sources so you can check the numbers yourself.

For operators

Run a billboard or outdoor media company? See OOHGuide for operators.