Out-of-home ad platforms
The software behind buying billboards and screens without calling each operator: self-serve tools, marketplaces, and the DSPs, SSPs and ad servers that run programmatic digital out-of-home. New to the terms? Start with programmatic DOOH explained.
Self-serve billboard tools
Buy digital billboard plays yourself with a credit card. Built for small budgets.
OOH marketplaces
Browse and book static and digital inventory from many operators in one place.
Demand-side platforms (DSPs)
Buyer software for targeting, bidding on and reporting programmatic DOOH.
- AdQuickMarketplace, DSP · IndependentOnline marketplace for planning, buying and measuring static and digital out-of-home.
- Vistar MediaDSP, SSP, Ad server · T-MobileOne of the largest programmatic DOOH platforms in the US, with a DSP, an SSP and an ad server.
- HivestackDSP, SSP, Ad server · Perion NetworkFull-stack programmatic DOOH platform: ad server, SSP and DSP, in 32 countries.
- BroadsignAd server, SSP, DSP · PrivateScreen software used by out-of-home media owners worldwide, plus an SSP and a DSP.
- StackAdaptDSP · IndependentOmnichannel self-serve DSP that includes digital out-of-home.
Supply-side platforms (SSPs)
Media owner software that sells screen time to DSPs, with price floors and rules.
- Vistar MediaDSP, SSP, Ad server · T-MobileOne of the largest programmatic DOOH platforms in the US, with a DSP, an SSP and an ad server.
- HivestackDSP, SSP, Ad server · Perion NetworkFull-stack programmatic DOOH platform: ad server, SSP and DSP, in 32 countries.
- Place ExchangeSSP · BroadsignProgrammatic OOH supply-side platform, now part of Broadsign.
- BroadsignAd server, SSP, DSP · PrivateScreen software used by out-of-home media owners worldwide, plus an SSP and a DSP.
- VIOOHSSP · JCDecauxJCDecaux's programmatic supply-side platform, in 35 countries.
Ad servers and screen software
Runs the loop on each screen, mixes direct and programmatic ads, and logs proof of play.
- Vistar MediaDSP, SSP, Ad server · T-MobileOne of the largest programmatic DOOH platforms in the US, with a DSP, an SSP and an ad server.
- HivestackDSP, SSP, Ad server · Perion NetworkFull-stack programmatic DOOH platform: ad server, SSP and DSP, in 32 countries.
- BroadsignAd server, SSP, DSP · PrivateScreen software used by out-of-home media owners worldwide, plus an SSP and a DSP.
Measurement
Audience estimates behind out-of-home impressions and CPMs.
Buying for one local business?
Programmatic shines for multi-market campaigns. For a few boards near your location, buying direct is usually simpler and cheaper per play. Find operators in our city guides, build a budget with the campaign planner, or request quotes.