Billboard cost calculator
Pick a billboard type, market size and campaign length to estimate your cost. Then send one request to get real quotes from operators in your city.
Estimated billboard prices by market size
Per board, per 4-week period. Estimates.
| Market | Static bulletin | Digital billboard | Poster | Junior poster |
|---|---|---|---|---|
| Rural area or small town | $250 to $1,500 | $770 to $2,000 | $150 to $600 | $150 to $400 |
| Small city | $1,000 to $3,000 | $1,200 to $4,000 | $300 to $1,000 | $250 to $600 |
| Mid-size metro | $1,500 to $5,000 | $2,000 to $8,000 | $750 to $2,500 | $400 to $1,000 |
| Major metro | $4,000 to $15,000 | $4,000 to $15,000 | $1,500 to $4,000 | $700 to $1,500 |
| Top market, prime location | $15,000 to $30,000 | $15,000 to $25,000 | $3,000 to $6,000 | $1,200 to $2,500 |
Want the full breakdown? Read how much a billboard costs in 2026.
Questions
How accurate is this calculator?
It gives a realistic range, not a quote. Ranges are built from national pricing guides, published city rate tables and rates listed by operators in our directory. The exact price of a board depends on its traffic, visibility, season and how much inventory the operator has open.
Why is the range so wide?
Two boards in the same city can differ by 5 to 10 times in price. A bulletin on the busiest interstate downtown costs far more than one on a rural highway in the same county.
Does the price include printing?
Often not. Static boards need a printed vinyl, and printing plus installation can be billed separately. Digital boards usually only need a design file. Ask each operator to include production in the quote.