The 25 Largest Billboard Companies in the US and Canada (2026)

Three companies dominate the billboard business: Lamar Advertising, Clear Channel Outdoor and Outfront Media. Together they account for about 60% of the 416,000+ billboard and poster faces tracked in the OOHGuide directory. But the industry is far from consolidated. Of the 423 operators with a reported face count, 360 run fewer than 500 faces. Most billboards outside the biggest metros are owned by regional and family-run companies.

Here is the ranking.

The 25 largest billboard companies by face count

Rank	Company	Headquarters	Billboard and poster faces	Digital faces
1	Lamar Advertising	Baton Rouge, LA	160,200	5,000
2	Clear Channel Outdoor	San Antonio, TX	48,734	1,930
3	Outfront Media	New York, NY	42,125	1,970
4	Pattison Outdoor	Mississauga, ON	15,920	622
5	Adams Outdoor	Lansing, MI	10,000	350
6	Bell Media (Astral)	Canada	9,517	178
7	Reagan Outdoor	Salt Lake City, UT	9,200	300
8	Link Media	Alpharetta, GA	7,659	94
9	Lindmark Outdoor Media	Norman, OK	7,365	76
10	Huntington Outdoor	Greenville, OH	4,672	64
11	Branded Cities	Phoenix, AZ	3,700	n/a
12	Trailhead Media	Laurel, MS	3,384	301
13	Headrick Outdoor	Laurel, MS	2,700	n/a
14	SignAd Outdoor	Houston, TX	2,684	29
15	YESCO	Salt Lake City, UT	2,679	87
16	Kegerreis Outdoor	Chambersburg, PA	2,600	44
17	Newman Outdoor	Jamestown, ND	2,468	71
18	Orange Barrel Media	Columbus, OH	2,200	1,200
19	Tyler Outdoor	Oklahoma City, OK	1,850	300
20	Vendo Media	Toronto, ON	1,700	460
21	Media Choice	West Lake Hills, TX	1,687	71
22	WV Outdoor	Poca, WV	1,648	52
23	Lind Outdoor	Mansfield, OH	1,600	35
24	Park Outdoor	Ithaca, NY	1,469	49
25	DDI Media	St. Louis, MO	1,400	44

Face counts are compiled from Billboard Insider's 2025 operator lists and operator websites, as recorded in the OOHGuide directory in October 2026. A "face" is one advertising surface, so a two-sided billboard counts as two faces. Counts include posters and other formats where reported, and companies update their inventories constantly, so treat these as approximate.

The big three

Lamar Advertising

Lamar is the largest billboard company in North America by a wide margin, with roughly 160,000 faces. Founded in 1902 and based in Baton Rouge, Louisiana, it is strongest in small and midsize markets across the South, Midwest and Mountain West, which is why its boards show up on so many highways outside the major metros. It also runs one of the largest digital billboard networks, around 5,000 digital faces. See Lamar's profile.

Clear Channel Outdoor

Clear Channel Outdoor focuses on large metro areas and airports. Its US business is headquartered in San Antonio, Texas, and it runs nearly 2,000 digital faces. See Clear Channel's profile.

Outfront Media

Outfront Media, based in New York, is a major player in the largest US cities and in transit advertising, including subway and commuter rail systems. It became an independent public company in 2014. See Outfront's profile.

The regional leaders

Below the big three, a group of large regional companies own thousands of boards each in their home territories:

• Adams Outdoor runs about 10,000 faces, with a big presence in the Carolinas, Michigan and the Midwest.
• Reagan Outdoor is based in Salt Lake City, with markets in Utah and across Texas.
• Link Media covers Missouri, Kansas, Illinois and the Plains.
• Lindmark Outdoor Media is focused on Oklahoma and New Mexico.
• Huntington Outdoor covers Ohio, Kentucky, Tennessee and markets across the South.

In Canada, Pattison Outdoor and Bell Media (Astral) are the largest operators.

Digital specialists

A few companies have a much higher share of digital faces than the typical operator. Orange Barrel Media of Columbus, Ohio, best known for large urban digital displays, has about 1,200 digital faces out of 2,200. Vendo Media, Tyler Outdoor, Trailhead Media and New Tradition Media also run large digital networks relative to their size.

Should you buy from a big company or an independent?

Both have advantages.

National companies are a good fit when you need many markets at once, premium highway or downtown locations, or a single contract and invoice. They have the most inventory in big metros.

Independent and regional operators often have:

• Lower rates and shorter minimum contracts
• More flexibility on pricing and terms
• Strong local locations the big companies don't own
• Direct access to the owner or a small sales team

In many small and midsize markets, the best boards belong to a local company. That is why it pays to get quotes from more than one operator. Learn more in our guide to how to rent a billboard.

Find billboard companies near you

The OOHGuide directory lists 529 operators across the US and Canada. Browse the full billboard company directory, find operators by city, or request quotes and we will match you with up to 3 operators in your market.

Frequently asked questions

What is the largest billboard company in the US?

Lamar Advertising, with roughly 160,000 billboard and poster faces, more than Clear Channel Outdoor and Outfront Media combined.

How many billboard companies are there?

Hundreds. The OOHGuide directory tracks 529 active operators across the US and Canada, and most of them are small regional or local companies.

Who owns most of the billboards in America?

Lamar, Clear Channel Outdoor and Outfront Media together own about 60% of the faces in our directory. The rest belong to hundreds of independent operators.

Are independent billboard companies cheaper?

Often, though not always. Smaller operators tend to be more flexible on price and contract length, so compare quotes from both national and local companies.

Sources

• Billboard Insider 2025 operator lists
• OOHGuide operator directory and operator websites, October 2026