Billboard Advertising in Boston, MA
13 outdoor advertising companies serve Boston, MA. Compare who runs the boards, which formats they sell, and request quotes from the ones that fit.
- Operators
- 13
- Based in MA
- 2
- Sell digital
- 11
- Formats
- 10
Outdoor advertising companies in Boston
- Logan Communications18 billboard faces nationwide
Based in East Boston, MA · Static bulletin, Digital bulletin
- Carroll Advertising5 billboard faces nationwide
Headquarters not listed · Static bulletin, Digital bulletin, Poster
- Lamar Advertising160,200 billboard faces nationwide
Based in Baton Rouge, LA · Static bulletin, Digital bulletin, Poster, Junior poster, Wallscape, Transit, Bench/shelter, Other
- Clear Channel Outdoor Americas Billboards48,734 billboard faces nationwide
Based in San Antonio, TX · Static bulletin, Digital bulletin, Poster, Wallscape, Bench/shelter, Other
- Outfront Media42,125 billboard faces nationwide
Based in New York, NY · Static bulletin, Digital bulletin, Poster, Wallscape, Transit, Bench/shelter, Other
- Orange Barrel Media2,200 billboard faces nationwide
Based in Columbus, OH · Digital bulletin, Wallscape, Place-based
- New Tradition Media1,246 billboard faces nationwide
Based in New York, NY · Static bulletin, Digital bulletin, Wallscape
- Capitol Outdoor DC1,100 billboard faces nationwide
Based in Washington, DC · Static bulletin, Digital bulletin, Wallscape, Other
- Del Mastro Outdoor51 billboard faces nationwide
Based in New York, NY · Static bulletin, Digital bulletin, Wallscape
Based in Honolulu, HI · Place-based, Transit, Mobile
Based in New York, NY · Place-based
Based in Cherry Hill, NJ · Static bulletin, Digital bulletin
Headquarters not listed · Place-based, Digital bulletin
Estimated billboard prices in Boston
Boston anchors the Boston-Cambridge-Newton metro area (about 4.9 million people), so we treat it as a major metro market. Estimated price per board for a 4-week period:
| Format | Estimated price per 4 weeks |
|---|---|
| Static bulletin | $4,000 to $15,000 |
| Digital billboard | $4,000 to $15,000 |
| Poster | $1,500 to $4,000 |
| Junior poster | $700 to $1,500 |
OOHGuide estimates by market size, based on published industry ranges and operator rate cards. Individual boards can be well above or below these ranges. Population: US Census Bureau 2023 estimates.
Estimate a full campaign in Boston with the billboard cost calculator.
National billboard price ranges
National ranges per 4-week period or month. Boston prices vary by board, traffic and season, so use quotes for real numbers. Try our billboard cost calculator for a market-size estimate.
| Format | Typical price |
|---|---|
| Static billboard | $250 to $25,000+ |
| Digital billboard (shared rotation) | $770 to $20,000 |
| National average, static | about $3,953 |
Source: Business.com, Cost of a Billboard.
Formats available in Boston
- Digital bulletin (11)
- Static bulletin (9)
- Wallscape (7)
- Poster (4)
- Other (4)
- Place-based (4)
- Transit (3)
- Bench/shelter (3)
- Junior poster (1)
- Mobile (1)
Billboard advertising in Boston: FAQ
How many billboard companies operate in Boston, MA?
Our directory lists 13 outdoor advertising operators serving Boston, MA, including 2 based in Massachusetts. Coverage changes as companies buy and sell boards, so confirm availability with each operator.
How much does a billboard cost in Boston, MA?
We estimate a static billboard in Boston, MA at about $4,000 to $15,000 per 4 weeks, based on its market size. Prices depend on the board's size, traffic and how long you run, and individual boards can fall outside that range. For real pricing in Boston, request quotes from local operators.
Are digital billboards available in Boston, MA?
Yes. 11 of the operators listed here sell digital billboards in their portfolio. Digital lets you share a screen with other advertisers in short rotations, which usually lowers the entry price.
How long do I have to book a billboard?
Most operators sell in 4-week periods, with discounts for 12 weeks or longer. Some smaller operators and digital networks offer shorter flights.