Boston Billboard Rates (2026): Costs, Route 1, I-93 and Companies

Updated 2026-10-20

Short answer: a static billboard (bulletin) in Boston runs about $5,500 to $14,000 per 4 weeks, and a digital bulletin about $5,500 to $11,500, according to Blue Line Media's published Boston rates, with a $5,000 minimum spend through that seller. Posters run $2,000 to $3,500, and wallscapes $15,000 to $75,000.

The Boston metro has about 4.9 million people (US Census Bureau 2023), and Blue Line Media's Boston market stretches north into southern New Hampshire.

Boston billboard costs

Format	Price per 4 weeks	Average price	Estimated 4-week impressions	Estimated CPM
Bulletin (static, 14' x 48')	$5,500 to $14,000	$9,750	About 1.21 million	$5 to $12
Digital bulletin	$5,500 to $11,500	$8,500	About 1.06 million	$5 to $11
Poster (static)	$2,000 to $3,500	$2,750	About 379,000	$5 to $9
Digital poster	$2,000 to $3,500	n/a	About 305,000	$7 to $11
Wallscape	$15,000 to $75,000	$45,000	About 1.03 million	$15 to $73

Source: Blue Line Media Boston rate table, Boston-Manchester DMA, adults 18+. Premium locations may be priced higher. Use the billboard cost calculator to model a campaign.

Worth noticing: Boston bulletins, static or digital, list at about the same cost per thousand impressions as posters, so a bulletin isn't a premium per view here. Wallscapes are the expensive outlier. See wallscape advertising.

Boston's billboard corridors

Blue Line Media counts the most billboard faces it sells along these routes:

Corridor	Billboard faces
Route 1 (US-1)	62
Route 9	42
Washington Street	40
Route 20	38
I-93	33

It also lists the Mass Pike (I-90), I-290, Route 12, Route 2A, Broadway, Blue Hill Avenue and McClellan Highway.

Book early. Blue Line Media suggests booking popular I-93 and Route 1 locations 6 to 8 weeks ahead, and downtown and Fenway wallscapes 8 to 12 weeks ahead. Static creative is due 2 to 3 weeks before the start date; digital creative 3 business days before.

Boston suburbs and New England towns

Many local businesses get better value outside the city:

Massachusetts: Worcester · Lowell · Quincy · Braintree · Framingham · Waltham · Woburn · Lynn · Salem
New Hampshire: Manchester · Nashua

Rates outside the core are typically lower than the Boston ranges above, depending on the road.

Beyond billboards in Boston

Transit: MBTA subway, commuter rail and buses. See transit advertising.
Airport: Boston Logan International. See airport advertising costs.
Place-based screens: office elevators (Captivate) and other venues. See billboards vs street furniture vs place-based.
Wallscapes: downtown, the Seaport and around Fenway.

Billboard companies in Boston

From the OOHGuide directory:

Company	Based in	Formats
Lamar Advertising	Baton Rouge, LA	Static, digital, posters, transit and more
Clear Channel Outdoor	San Antonio, TX	Static, digital, posters, wallscapes, shelters
Outfront Media	New York, NY	Static, digital, wallscapes, transit
Logan Communications	East Boston, MA	Static, digital
Carroll Advertising	Massachusetts	Static, digital, posters
New Tradition Media	New York, NY	Static, digital, wallscapes
Orange Barrel Media	Columbus, OH	Digital, wallscapes, place-based
Capitol Outdoor	Washington, DC	Static, digital, wallscapes
Del Mastro Outdoor	New York, NY	Static, digital, wallscapes
Interstate Outdoor	Cherry Hill, NJ	Static, digital

See all 13 on the Boston billboard guide and every Massachusetts billboard company.

Compare other markets: see how much billboards cost in 12 major cities and digital billboard rates by city.

Frequently asked questions

How much does a billboard cost in Boston?

About $5,500 to $14,000 per 4 weeks for a static bulletin, averaging about $9,750, and $5,500 to $11,500 for a digital bulletin, per Blue Line Media's published Boston rates, with a $5,000 minimum spend.

How much does a wallscape cost in Boston?

Blue Line Media lists Boston wallscapes at $15,000 to $75,000 per 4 weeks, averaging about $45,000.

How far ahead should I book a Boston billboard?

Blue Line Media suggests 6 to 8 weeks for popular I-93 and Route 1 boards and 8 to 12 weeks for downtown and Fenway wallscapes.

Who sells billboards in Boston?

Lamar, Clear Channel Outdoor and Outfront Media, plus companies like Logan Communications, Carroll Advertising, New Tradition Media and Orange Barrel Media.