Billboard Advertising in Reading, PA
4 outdoor advertising companies serve Reading, PA. Compare who runs the boards, which formats they sell, and request quotes from the ones that fit.
- Operators
- 4
- Based in PA
- 2
- Sell digital
- 2
- Formats
- 9
Outdoor advertising companies in Reading
- Wicks Outdoor100 billboard faces nationwide
Based in Bethel, PA · Static bulletin
- Oaktree Outdoor95 billboard faces nationwide
Based in Lancaster, PA · Digital bulletin, Static bulletin
- Lamar Advertising160,200 billboard faces nationwide
Based in Baton Rouge, LA · Static bulletin, Digital bulletin, Poster, Junior poster, Wallscape, Transit, Bench/shelter, Other
Based in New York, NY · Transit, Bench/shelter, Mobile
Estimated billboard prices in Reading
Reading anchors the Reading metro area (about 433,000 people), so we treat it as a mid-size metro market. Estimated price per board for a 4-week period:
| Format | Estimated price per 4 weeks |
|---|---|
| Static bulletin | $1,500 to $5,000 |
| Digital billboard | $2,000 to $8,000 |
| Poster | $750 to $2,500 |
| Junior poster | $400 to $1,000 |
OOHGuide estimates by market size, based on published industry ranges and operator rate cards. Individual boards can be well above or below these ranges. Population: US Census Bureau 2023 estimates.
Estimate a full campaign in Reading with the billboard cost calculator.
National billboard price ranges
National ranges per 4-week period or month. Reading prices vary by board, traffic and season, so use quotes for real numbers. Try our billboard cost calculator for a market-size estimate.
| Format | Typical price |
|---|---|
| Static billboard | $250 to $25,000+ |
| Digital billboard (shared rotation) | $770 to $20,000 |
| National average, static | about $3,953 |
Source: Business.com, Cost of a Billboard.
Formats available in Reading
- Static bulletin (3)
- Digital bulletin (2)
- Transit (2)
- Bench/shelter (2)
- Poster (1)
- Junior poster (1)
- Wallscape (1)
- Other (1)
- Mobile (1)
Billboard advertising in Reading: FAQ
How many billboard companies operate in Reading, PA?
Our directory lists 4 outdoor advertising operators serving Reading, PA, including 2 based in Pennsylvania. Coverage changes as companies buy and sell boards, so confirm availability with each operator.
How much does a billboard cost in Reading, PA?
We estimate a static billboard in Reading, PA at about $1,500 to $5,000 per 4 weeks, based on its market size. Prices depend on the board's size, traffic and how long you run, and individual boards can fall outside that range. For real pricing in Reading, request quotes from local operators.
Are digital billboards available in Reading, PA?
Yes. 2 of the operators listed here sell digital billboards in their portfolio. Digital lets you share a screen with other advertisers in short rotations, which usually lowers the entry price.
How long do I have to book a billboard?
Most operators sell in 4-week periods, with discounts for 12 weeks or longer. Some smaller operators and digital networks offer shorter flights.