Philadelphia Billboard Rates (2026): Costs, Expressways and Companies
Updated 2026-10-18
Short answer: a static billboard (bulletin) in Philadelphia runs about $4,500 to $6,500 per 4 weeks, and a digital bulletin about $5,000 to $7,500, according to Blue Line Media's published Philadelphia rates. Posters run $1,250 to $2,000, and wallscapes $15,000 to $75,000, with a $5,000 minimum spend through that seller.
The Philadelphia metro has about 6.2 million people (US Census Bureau 2023).
Philadelphia billboard costs
| Format | Price per 4 weeks | Estimated 4-week impressions |
|---|---|---|
| Bulletin (static) | $4,500 to $6,500 | About 1.13 million |
| Digital bulletin | $5,000 to $7,500 | About 1.06 million |
| Poster (static) | $1,250 to $2,000 | About 306,000 |
| Digital poster | $1,250 to $2,000 | About 251,000 |
| Wallscape | $15,000 to $75,000 | About 500,000 |
Source: Blue Line Media Philadelphia rate table, adults 18+, estimates. Real prices depend on the board. Use the billboard cost calculator to model a campaign.
What drives Philadelphia billboard prices
- The road. Boards along I-95, the Schuylkill Expressway (I-76), the Vine Street Expressway (I-676), Roosevelt Boulevard and the Pennsylvania Turnpike carry the most traffic and command the highest rates.
- Center City. Wallscapes and digital displays downtown are priced case by case.
- Commuter direction and visibility from the approaches into the city.
- Events and sports seasons tighten inventory.
Beyond billboards in Philadelphia
- Transit: SEPTA buses, trains, the subway and stations reach commuters across the city and suburbs. See transit advertising.
- Street furniture and place-based screens reach pedestrians in Center City and neighborhoods.
- Wallscapes on building sides. See wallscape advertising.
Nearby markets with OOHGuide area guides: Wilmington, DE and Trenton, NJ.
Billboard companies in Philadelphia
From the OOHGuide directory:
| Company | Based in | Formats |
|---|---|---|
| Lamar Advertising | Baton Rouge, LA | Static, digital, posters, transit and more |
| Clear Channel Outdoor | San Antonio, TX | Static, digital, wallscapes, shelters |
| Outfront Media | New York, NY | Static, digital, wallscapes, transit |
| Keystone Outdoor | Huntingdon Valley, PA | Static, digital, transit |
| Krain Outdoor | Philadelphia, PA | Static, digital |
| Premier Media | Lemoyne, PA | Static, digital |
| Interstate Outdoor | Cherry Hill, NJ | Static, digital |
| Branded Cities | Phoenix, AZ | Digital, wallscapes, place-based |
See all on the Philadelphia billboard guide and every Pennsylvania billboard company.
Compare other markets: see how much billboards cost in 12 major cities and digital billboard rates by city.
Frequently asked questions
How much does a billboard cost in Philadelphia?
About $4,500 to $6,500 per 4 weeks for a static bulletin and $5,000 to $7,500 for a digital bulletin, per Blue Line Media's published Philadelphia rates, with a $5,000 minimum spend.
Who sells billboards in Philadelphia?
Lamar, Clear Channel Outdoor and Outfront Media, plus regional companies such as Keystone Outdoor, Krain Outdoor, Premier Media and Interstate Outdoor.
Get Philadelphia billboard quotes
Request quotes from up to 3 operators, or browse the Philadelphia billboard guide.
Sources
- Blue Line Media, Philadelphia billboard advertising
- OOHGuide operator directory and US Census Bureau 2023 population estimates