Church Billboards: Costs, Ideas and Tips for Reaching Your Community
Updated 2026-10-07
Billboards are one of the most visible ways a church can reach its community. A board on a busy road invites thousands of neighbors every week, and it works especially well around Easter, Christmas, new service times, a new campus or a community event.
How much does a church billboard cost?
Churches pay the same rates as other advertisers, though some operators offer nonprofit discounts. Typical prices per board for a 4-week period:
| Market | Static bulletin | Digital billboard | Poster |
|---|---|---|---|
| Rural area or small town | $250 to $1,500 | $770 to $2,000 | $150 to $600 |
| Small city or suburb | $1,000 to $3,000 | $1,200 to $4,000 | $300 to $1,000 |
| Mid-size metro | $1,500 to $5,000 | $2,000 to $8,000 | $750 to $2,500 |
Estimates are based on Business.com and published rate tables. Use the billboard cost calculator for your market.
Ways churches save on billboards
- Ask about nonprofit rates. Many operators discount for nonprofits or offer reduced rates on unsold inventory.
- Use digital. Sharing a digital screen often costs less than a full static board, and there are no printing costs.
- Time it. A focused 4 to 8 week run before Easter or Christmas can do more than a scattered year-round presence.
- Go smaller. Posters, junior posters and bus benches cost a fraction of a highway bulletin and reach neighborhoods.
- Ask about remnant space. Boards that would otherwise go empty are sometimes available at a discount on short notice.
Church billboard message ideas
Keep it to about seven words, with your church name and an easy next step. See our billboard design tips.
- Invitations: "You're invited. Easter Sunday, 9 and 11."
- Welcome: "Come as you are. Sundays at 10."
- New things: "New campus now open on Main Street."
- Events: "Free community Thanksgiving dinner. Nov 20."
- Directions: "Next right. Sundays at 10."
Use a short web address or a simple church name people can search, and make sure your website is ready for visitors with service times and directions on the home page.
Where to place a church billboard
- On the main roads near your building, so the board doubles as directions
- On routes into neighborhoods where you want to grow
- Near schools, shopping centers and commuter routes your community uses
Local billboard companies know the area well and can suggest boards near your church. Find them in our city guides.
Frequently asked questions
How much does a church billboard cost?
Typically $1,000 to $5,000 per 4 weeks for a static board in small and midsize cities, less in rural areas, and less for posters and benches. Ask about nonprofit discounts.
When should a church run a billboard?
The weeks before Easter and Christmas are the most popular times. Billboards also work well for new service times, new campuses and community events.
Do billboard companies give discounts to churches?
Some do. Ask each operator about nonprofit rates and discounted remnant space.
Get billboard quotes for your church
Find operators near you in our city guides and request quotes from up to 3 local operators. Mention you are a nonprofit when you ask.
Sources
- Business.com, Cost of a Billboard