OOHGuide

Blip vs AdQuick (2026): Which Self-Serve Billboard Platform Fits Your Budget?

Updated 2026-10-29

Short answer: Blip sells single 8-second plays on digital billboards for a few dollars a day, fully self-serve. AdQuick is a marketplace for booking whole placements (static billboards, digital slots, transit and place-based screens) from more than 1,700 media owners, with a self-serve tool and a planning team. Choose Blip to test billboards on a small budget; choose AdQuick when you want full billboards, static formats or several markets in one buy.

Blip vs AdQuick at a glance

Blip AdQuick
What you buy Individual plays on digital billboards Full placements: static billboards, digital slots, transit, place-based screens; also programmatic DOOH
Formats Digital billboards only Static and digital, plus transit, street furniture and place-based
Network 3,500+ screens in 44 states 1,700+ media owners, including Lamar, Outfront and Clear Channel
How you buy Fully self-serve with a credit card Self-serve (AdQuick GO, by request) or with AdQuick's planning team
Pricing Pay per play; about $0.07 to $0.38 in Blip's own examples Per placement per 4 weeks, or CPM for programmatic
Typical spend $5 to $100 a day Median $1,200 to $3,300 per billboard per 4 weeks
Minimum None; daily budgets from $5 to $20 Set by placement; one billboard for 4 weeks is a typical entry
Fees None beyond the cost of plays Set by your agreement with AdQuick
Contract None No contracts on AdQuick GO
Speed About 90 minutes for Blip review, plus 1 to 3 business days for the board owner Instant booking on GO for available units; creative review typically 1 to 3 business days (per AdQuick)
Reporting Plays delivered Proof of play, impressions and measurement products

Sources: Blip pricing, Blip help center, AdQuick GO, AdQuick self-serve DOOH guide, AdQuick help: fees.

The biggest difference: a sliver vs the whole slot

Blip sells leftover plays. Your ad shows up when Blip wins an open spot in a board's rotation. At $20 a day you might get 50 to 300 plays a day on a board, depending on the market.

AdQuick sells placements. You book a board (or a digital slot) for a period, usually 4 weeks, like buying direct from the operator, but across many operators in one dashboard.

That changes what you can expect:

  • Frequency: a full digital slot plays roughly 1,350 times a day on a board with 8 advertisers. A $20-a-day Blip campaign plays a small fraction of that.
  • Static boards: only AdQuick sells them. If you want a printed bulletin that shows your ad 24/7, Blip isn't an option.
  • Price per play: Blip's examples work out to about $0.07 to $0.38 per play. AdQuick's guide cites highway digital at about $0.50 to $6 per play, though those are typically larger, busier boards bought as full slots.

What things actually cost

Blip

Blip's own location pages show expected plays per day at each budget (Blip review has the full breakdown):

Market Blips per day at $20 Implied cost per blip
Colorado 303 About $0.07
Warminster, PA 119 About $0.17
New York City 53 About $0.38

AdQuick

AdQuick publishes what advertisers actually paid on its marketplace, per billboard for 4 weeks, from July 2025 to June 2026:

Market size Median per 4 weeks Typical range Typical CPM
Top 10 markets $3,300 $1,800 to $6,100 $1.50 to $3.75
Markets 11 to 50 $2,200 $1,350 to $3,500 $1.50 to $2.75
Markets 51 to 100 $1,400 $750 to $2,300 $1.50 to $3.75
Markets 101+ $1,200 $800 to $1,950 $1.75 to $5.00

Source: AdQuick. These are transacted prices, not rate cards, and include large multi-market buys, which pull the averages down. AdQuick says digital bulletins transact at roughly 5 to 12 times the CPM of comparable static bulletins.

Compare with buying direct: our city rate guides show published rate-card prices that are often higher than these medians, which is one reason marketplaces and negotiation matter.

What $1,000 a month gets you

Blip AdQuick
Budget About $33 a day One placement around $1,000 per 4 weeks
What runs Roughly 2,600 to 14,000 plays a month, spread across the boards you pick One billboard in a small or mid-size market, all month
Best use Testing several boards, timing ads to rush hour or an event Steady presence on one location people pass every day

Blip plays use the implied prices above. Real results depend on the boards and hours you choose.

When to choose Blip

  • You've never run a billboard and want to test with under $500
  • You're promoting an event, sale or opening that lasts days, not months
  • You want ads only during certain hours, like a lunch special at 11 a.m.
  • You're a political campaign stacking plays before election day

When to choose AdQuick

  • You want a static billboard or a full digital slot for a month or more
  • You're buying in several markets and want one invoice instead of five operators
  • You want transit, street furniture or place-based screens alongside billboards
  • You want help planning, or measurement like proof of play and lift studies

Other Blip alternatives

See every option in our ad tech platforms directory.

Frequently asked questions

Is Blip cheaper than AdQuick?

To start, yes. Blip has no minimum beyond a $5 to $20 daily budget, while AdQuick placements typically start around $750 to $1,200 per billboard for 4 weeks in smaller markets. Per play, a full slot through AdQuick or direct can be cheaper on a long run, because you're not paying a premium for flexibility.

Can I buy static billboards on Blip?

No. Blip only sells plays on digital billboards. AdQuick, or buying directly from the operator, covers static billboards.

Does AdQuick have a minimum spend?

AdQuick doesn't publish one. The practical minimum is the price of one placement: AdQuick's transacted data puts a typical billboard at about $800 to $1,950 per 4 weeks in smaller markets.

What fees does AdQuick charge?

Fees are set by your agreement with AdQuick. Its help center says the difference between the media cost and the total client cost on a campaign shows the fee on each unit, and recommends checking whether production and installation are included.

Which is better for a small business?

For a first test or a short promotion, Blip. For a steady billboard near your location for months, AdQuick or a direct buy from the local operator. Use the campaign planner to see what your budget buys in your market.

Sources

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