Worcester Billboards and Outdoor Advertising
17 outdoor advertising companies serve Worcester, MA and the surrounding area, within 50 miles. Compare who runs the boards nearby, how close their markets are, and request quotes.
- Operators nearby
- 17
- Serve Worcester directly
- 2
- Sell digital
- 14
- Search radius
- 50 mi
Outdoor advertising companies serving Worcester
Sorted by distance from Worcester to each company's nearest market.
- Lamar AdvertisingServes Worcester
Based in Baton Rouge, LA · Static bulletin, Digital bulletin, Poster, Junior poster, Wallscape, Transit, Bench/shelter · 160,200 faces nationwide
- Murray Outdoor CommunicationsServes Worcester
Based in Shrewsbury, MA · Static bulletin, Digital bulletin · 42 faces nationwide
- ATA OutdoorServes Lowell, MA (36 mi away)
Based in Greenland, NH · Transit, Bench/shelter, Static bulletin, Digital bulletin
- Universal MediaServes Cambridge, MA (36 mi away)
Headquarters not listed · Place-based, Digital bulletin
- Outfront MediaServes Providence, RI (37 mi away)
Based in New York, NY · Static bulletin, Digital bulletin, Poster, Wallscape, Transit, Bench/shelter · 42,125 faces nationwide
- Carroll AdvertisingServes Providence, RI (37 mi away)
Headquarters not listed · Static bulletin, Digital bulletin, Poster · 5 faces nationwide
- IMM OutdoorServes Chicopee, MA (40 mi away)
Headquarters not listed · Digital bulletin · 2 faces nationwide
- Clear Channel Outdoor Americas BillboardsServes Boston, MA (41 mi away)
Based in San Antonio, TX · Static bulletin, Digital bulletin, Poster, Wallscape, Bench/shelter · 48,734 faces nationwide
- Orange Barrel MediaServes Boston, MA (41 mi away)
Based in Columbus, OH · Digital bulletin, Wallscape, Place-based · 2,200 faces nationwide
- New Tradition MediaServes Boston, MA (41 mi away)
Based in New York, NY · Static bulletin, Digital bulletin, Wallscape · 1,246 faces nationwide
- Capitol Outdoor DCServes Boston, MA (41 mi away)
Based in Washington, DC · Static bulletin, Digital bulletin, Wallscape · 1,100 faces nationwide
- Del Mastro OutdoorServes Boston, MA (41 mi away)
Based in New York, NY · Static bulletin, Digital bulletin, Wallscape · 51 faces nationwide
- Logan CommunicationsServes Boston, MA (41 mi away)
Based in East Boston, MA · Static bulletin, Digital bulletin · 18 faces nationwide
- AdWallsServes Boston, MA (41 mi away)
Based in Honolulu, HI · Place-based, Transit, Mobile
- Captivate Elevator MediaServes Boston, MA (41 mi away)
Based in New York, NY · Place-based
- Interstate OutdoorServes Boston, MA (41 mi away)
Based in Cherry Hill, NJ · Static bulletin, Digital bulletin
- Departure MediaServes Windsor Locks, CT (49 mi away)
Based in Charleston, SC · Place-based
Estimated billboard prices in the Worcester area
Worcester has about 208,000 residents, so we treat the area as a mid-size metro market. Estimated price per board for a 4-week period:
| Format | Estimated price per 4 weeks |
|---|---|
| Static bulletin | $1,500 to $5,000 |
| Digital billboard | $2,000 to $8,000 |
| Poster | $750 to $2,500 |
| Junior poster | $400 to $1,000 |
OOHGuide estimates by market size, based on published industry ranges and operator rate cards. Population: US Census Bureau 2023 estimates.
Estimate a full campaign in Worcester with the billboard cost calculator.
Where billboards are near Worcester
Billboards cluster where traffic is heaviest. The main highways and roads in and around Worcester include:
- I-290
- I-190
- I-90
- US-20
- Main Street
- Boylston Street
When you request quotes, ask for boards on the route your customers drive, which side of the road each board faces, and its weekly impressions. Roads: US Census Bureau TIGER/Line.
Nearest published rates: Boston
Worcester is about 41 miles from Boston, the nearest market with a published rate table. Boards outside the metro core usually cost less. Boston rates per 4 weeks:
| Format | Published price per 4 weeks |
|---|---|
| Static bulletin | $5,500 to $14,000 |
| Digital bulletin | $5,500 to $11,500 |
| Poster | $2,000 to $3,500 |
Source: Blue Line Media rate table, as cited in our rate guide.
Read the full Boston billboard rate guide
Formats available near Worcester
- Digital bulletin (14)
- Static bulletin (11)
- Wallscape (7)
- Place-based (5)
- Poster (4)
- Transit (4)
- Bench/shelter (4)
- Junior poster (1)
- Mobile (1)
Billboard advertising in Worcester: FAQ
How many billboard companies serve Worcester, MA?
Our directory lists 17 outdoor advertising companies with markets within 50 miles of Worcester. Coverage changes as companies buy and sell boards, so confirm availability with each operator.
How much does a billboard cost in Worcester, MA?
We estimate a static billboard in the Worcester area at about $1,500 to $5,000 per 4 weeks, based on its market size. Prices depend on the exact board, traffic and campaign length, so request quotes for real pricing.
Are digital billboards available near Worcester?
Yes. 14 of the operators serving the Worcester area sell digital billboards. Digital lets you share a screen with other advertisers, which often lowers the entry price.
Where are the best billboard locations in Worcester, MA?
Billboards near Worcester cluster on the busiest roads, including I-290, I-190, I-90, US-20, Main Street and Boylston Street. Ask operators which boards they have on these routes and for each board's traffic counts and impressions.