Vistar Media
One of the largest programmatic DOOH platforms in the US, with a DSP, an SSP and an ad server.
What Vistar Media does
Vistar Media runs the full programmatic DOOH stack: a DSP for buyers, an SSP and exchange for media owners, and screen-side ad serving software. Its network spans more than 1.1 million digital screens, and its technology powers screens for nearly 370 out-of-home media owners.
T-Mobile bought Vistar for about $600 million through its T-Mobile Advertising Solutions unit; the deal closed February 3, 2025. Vistar also supplies DOOH inventory to omnichannel DSPs, including StackAdapt.
Pricing and minimums
CPM-based. Programmatic DOOH CPMs typically run about $5 to $15; roadside digital is around $8.
Minimum: Not published. Managed campaigns typically require agency-scale budgets.
Who it's for
Agencies and brands buying DOOH across many markets with audience and location targeting, and media owners selling screens programmatically.
Learn more: Vistar vs Hivestack and the best programmatic DOOH platforms.
Vistar Media: FAQ
What is Vistar Media?
One of the largest programmatic DOOH platforms in the US, with a DSP, an SSP and an ad server. Vistar Media runs the full programmatic DOOH stack: a DSP for buyers, an SSP and exchange for media owners, and screen-side ad serving software. Its network spans more than 1.1 million digital screens, and its technology powers screens for nearly 370 out-of-home media owners.
How much does Vistar Media cost?
CPM-based. Programmatic DOOH CPMs typically run about $5 to $15; roadside digital is around $8. Minimum: Not published. Managed campaigns typically require agency-scale budgets.
Who owns Vistar Media?
T-Mobile (acquired February 2025). Vistar Media was founded in 2012 and is based in New York, NY.
Who is Vistar Media for?
Agencies and brands buying DOOH across many markets with audience and location targeting, and media owners selling screens programmatically.
Alternatives to Vistar Media
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Sources
OOHGuide is independent and isn't paid by the platforms listed. Details compiled from public sources, October 2026.