Columbus, Ohio Billboard Rates (2026): Costs, Highways and Companies

Updated 2026-10-20

Short answer: a static billboard (bulletin) in Columbus, Ohio runs about $3,000 to $8,000 per 4 weeks, and a digital bulletin the same, $3,000 to $8,000, both averaging about $5,500, according to Blue Line Media's published Columbus rates, with a $5,000 minimum spend through that seller. Static posters run $700 to $1,200, and digital posters $2,500 to $3,000.

The Columbus metro has about 2.2 million people (US Census Bureau 2023).

Columbus billboard costs

Format	Price per 4 weeks	Estimated 4-week impressions	Estimated CPM
Bulletin (static, 14' x 48')	$3,000 to $8,000	About 317,000	$9 to $25
Digital bulletin	$3,000 to $8,000	About 711,000	$4 to $11
Poster (static)	$700 to $1,200	About 221,000	$3 to $5
Digital poster	$2,500 to $3,000	About 220,000	$11 to $14

Source: Blue Line Media Columbus rate table, adults 18+. Premium locations may be priced higher, and Blue Line Media notes some of its page content may be AI-generated, so confirm current pricing with the seller. Use the billboard cost calculator to model a campaign.

Worth noticing:

Digital bulletins are the clear value pick. Same price as static, but more than twice the listed impressions. Average CPM is about $8 for digital versus $17 for static.
Static posters are the budget pick, at $700 to $1,200 with a $3 to $5 CPM.
Skip digital posters for reach. They cost more than twice as much as static posters for about the same impressions.

See digital vs static billboards for how to compare.

Columbus billboard corridors

Blue Line Media's listed Columbus faces are spread across state and US routes, including Route 16, US-23, Route 33, I-70 and US-36. It also covers I-71, I-270, I-670, SR-315 and SR-161.

I-270 is the outerbelt that circles the metro and connects the suburbs.
I-70 and I-71 cross downtown and carry regional and through traffic.
US-33 links Columbus with Dublin and Marysville to the northwest and Lancaster to the southeast.

Columbus suburbs

Dublin · Westerville · Hilliard · Upper Arlington · Worthington · Gahanna · Grove City · Reynoldsburg · New Albany
Farther out: Lancaster · Delaware · Newark

Beyond billboards in Columbus

Wallscapes: downtown and the Short North. RBX Media sells Columbus wallscapes. See wallscape advertising.
Digital street screens: Orange Barrel Media, known for large digital displays and wallscapes in big cities, is based in Columbus.
Transit: COTA buses and shelters. See transit advertising.
Airport: John Glenn Columbus International. See airport advertising costs.

Billboard companies in Columbus

From the OOHGuide directory:

Company	Based in	Formats
Lamar Advertising	Baton Rouge, LA	Static, digital, posters, transit and more
Clear Channel Outdoor	San Antonio, TX	Static, digital, posters, wallscapes, shelters
Outfront Media	New York, NY	Static, digital, wallscapes, transit
American Outdoor	Columbus, OH	Static
RBX Media	Columbus, OH	Wallscapes

See the Columbus billboard guide and every Ohio billboard company.

Compare other markets: see how much billboards cost in 12 major cities and digital billboard rates by city.

Frequently asked questions

How much does a billboard cost in Columbus, Ohio?

About $3,000 to $8,000 per 4 weeks for a static or digital bulletin, averaging about $5,500, per Blue Line Media's published Columbus rates, with a $5,000 minimum spend. Static posters run $700 to $1,200.

Is a digital billboard worth it in Columbus?

Usually, yes. Digital bulletins cost the same as static ones in Blue Line Media's Columbus rates but list more than twice the impressions, for an average CPM of about $8 versus $17.

What is the cheapest billboard option in Columbus?

Static posters, at about $700 to $1,200 per 4 weeks with a $3 to $5 CPM.

Who sells billboards in Columbus?

Lamar, Clear Channel Outdoor and Outfront Media, plus Columbus companies American Outdoor and RBX Media.