Amarillo Billboard and Outdoor Advertising Rates (2026): Costs, I-40 and Companies

Updated 2026-10-20

Short answer: a static billboard (bulletin) in Amarillo runs about $2,000 to $4,000 per 4 weeks, and a digital bulletin about $2,500 to $4,500, according to Blue Line Media's published Amarillo rates. Posters run $600 to $1,100, and digital posters $1,000 to $1,500. That seller lists a $5,000 minimum spend, which can be spread across several boards and periods. Local operators may sell single boards.

That's roughly half the price of a bulletin in a big Texas metro like Dallas or Austin.

Amarillo billboard costs

Format	Price per 4 weeks	Estimated 4-week impressions	Estimated CPM
Bulletin (static)	$2,000 to $4,000	About 263,000	$8 to $15
Digital bulletin	$2,500 to $4,500	About 433,000	$6 to $10
Poster (static)	$600 to $1,100	About 167,000	$4 to $7
Digital poster	$1,000 to $1,500	About 57,000	$18 to $26

Source: Blue Line Media Amarillo rate table, adults 18+. The same source notes that high-traffic positions on I-40, Amarillo Boulevard and I-27 may be priced above these ranges. Use the billboard cost calculator to model a campaign.

Worth noticing:

Digital bulletins are the better deal per view. They cost only a little more than static bulletins but list about 65% more impressions, so the CPM is lower.
Static posters are the budget pick, with the lowest CPM in the table at $4 to $7.
Digital posters cost the most per view, at $18 to $26 CPM. See digital billboard costs for why.

Amarillo's billboard corridors

Blue Line Media counts the most billboard faces it sells along these routes:

Corridor	Billboard faces
Interstate 40	20
Amarillo Boulevard / 10th Avenue	12
I-40 frontage road	8
US-60 / West 1st Street (Hereford)	7
I-27 / Soncy Road	6

It also lists US-287 (Dumas Drive), Loop 335, and Georgia, Western, Coulter and Soncy streets.

Why I-40 matters: I-40 is a cross-country interstate, so Amarillo boards reach long-distance travelers and truck traffic as well as locals. That makes the corridor valuable for restaurants, hotels, fuel stops and attractions, which can reach drivers deciding where to stop. I-27 links Amarillo south to Canyon and Lubbock, and US-287 runs north toward Dumas.

Billboards beyond Amarillo: the Texas Panhandle

Many Amarillo operators also cover the surrounding Panhandle towns, including Canyon, Hereford, Dumas, Borger and Pampa. Rural boards on these highways often cost much less than Amarillo city boards, sometimes a few hundred dollars per 4 weeks (see cheap billboard advertising).

Heading south, see the Lubbock billboard guide, and for the rest of the state, every Texas billboard company.

Billboard companies in Amarillo

From the OOHGuide directory:

Company	Based in	Formats	Faces
Choice Media	Amarillo, TX	Static, digital, posters, junior posters	About 1,200, including 65 digital
Burkett Outdoor	Amarillo, TX	Static, digital	About 153, including 12 digital
Dynamic Outdoor Media	Texas	Static, digital	About 256, including 20 digital
Billboard Joe	Fort Worth, TX	Static	About 634
Lamar Advertising	Baton Rouge, LA	Static, digital, posters and more	National

Face counts are company-wide, not just Amarillo. With two Amarillo-based operators and two other Texas companies, local businesses can compare quotes from several sellers. See the Amarillo billboard guide for contact details.

Compare other markets: see how much billboards cost in 12 major cities and digital billboard rates by city.

Frequently asked questions

How much does a billboard cost in Amarillo?

About $2,000 to $4,000 per 4 weeks for a static bulletin and $2,500 to $4,500 for a digital bulletin, per Blue Line Media's published Amarillo rates. Posters run $600 to $1,100. Premium I-40 locations can cost more.

How much does a digital billboard cost in Amarillo?

A digital bulletin lists at about $2,500 to $4,500 per 4 weeks, and a digital poster at $1,000 to $1,500.

Who sells outdoor advertising in Amarillo?

Amarillo-based Choice Media and Burkett Outdoor, plus Dynamic Outdoor Media, Billboard Joe and Lamar Advertising.

Where are the best billboard locations in Amarillo?

I-40 has the most billboard faces and reaches both locals and cross-country travelers. Amarillo Boulevard, I-27 toward Canyon and Lubbock, and Loop 335 are other key corridors.