Kansas City Billboard Rates (2026): Costs, Highways and Companies
Updated 2026-10-20
Short answer: a static billboard (bulletin) in Kansas City runs about $3,000 to $5,000 per 4 weeks, and a digital bulletin about the same, $3,000 to $5,000, according to Blue Line Media's published Kansas City rates, with a $5,000 minimum spend through that seller. Posters run $1,000 to $1,500, and wallscapes $5,000 to $15,000.
That makes Kansas City one of the more affordable large markets. For comparison, a bulletin in Austin lists at $5,000 to $8,000 and in Dallas at $4,500 to $9,500.
The Kansas City metro, spanning Missouri and Kansas, has about 2.2 million people (US Census Bureau 2023).
Kansas City billboard costs
| Format | Price per 4 weeks | Estimated 4-week impressions | Estimated CPM |
|---|---|---|---|
| Bulletin (static) | $3,000 to $5,000 | About 426,000 | $7 to $12 |
| Digital bulletin | $3,000 to $5,000 | About 588,000 | $5 to $9 |
| Poster (static) | $1,000 to $1,500 | About 196,000 | $5 to $8 |
| Digital poster | $1,000 to $2,000 | About 49,000 | $20 to $41 |
| Wallscape (static or digital) | $5,000 to $15,000 | About 1.1 million | $5 to $14 |
Source: Blue Line Media Kansas City rate table, Kansas City DMA, adults 18+. Real prices depend on the board. Use the billboard cost calculator to model a campaign.
Worth noticing:
- Digital bulletins are the value pick. They cost about the same as static bulletins but list more impressions, so the cost per thousand is lower. See digital vs static billboards.
- Digital posters are the expensive pick per view. At $20 to $41 CPM, they cost several times more per impression than any other format in the table. They can still make sense for a specific location, such as near your store.
Kansas City's billboard highways
Blue Line Media counts the most billboard faces it sells along these routes:
| Highway | Billboard faces |
|---|---|
| I-35 | 34 |
| US-169 | 16 |
| US-36 | 9 |
| MO-65 | 6 |
| US-50 | 6 |
It also lists coverage on I-70, I-435, I-49 and US-69. I-35 runs from Johnson County in Kansas through downtown and north toward Liberty. I-70 links downtown with Independence and Blue Springs, and I-49 runs south through Grandview, Belton and Raymore.
Missouri and Kansas suburbs
Kansas City straddles two states, so the metro is split between Missouri and Kansas sides:
- Missouri side: Lee's Summit · Liberty · Independence · Blue Springs · Grandview · Raytown · St. Joseph to the north
- Kansas side: Kansas City, Kansas · Overland Park · Olathe · Lenexa · Shawnee
For a local business, a board on the highway your customers commute on, such as I-35 through Johnson County or I-470 near Lee's Summit, often beats a pricier downtown location. Suburban bulletins typically cost less than the metro rates above.
Beyond billboards in Kansas City
- Transit and benches: KC area buses and shelters. See transit advertising and bus bench advertising.
- Airport: Kansas City International Airport. See airport advertising costs.
- Wallscapes: building walls downtown, in the Crossroads and around the Power and Light District. See wallscape advertising.
- Place-based screens: Departure Media and others. See billboards vs street furniture vs place-based.
Billboard companies in Kansas City
From the OOHGuide directory:
| Company | Based in | Formats |
|---|---|---|
| Lamar Advertising | Baton Rouge, LA | Static, digital, posters, transit and more |
| Outfront Media | New York, NY | Static, digital, wallscapes, transit |
| Ad-Trend Advertising | Kansas City, MO | Static |
| DDI Media | St. Louis, MO | Static, digital |
| Whistler Outdoor | Tulsa, OK | Static, digital |
| Porlier Outdoor | Wentzville, MO | Static |
| Adsposure | Cincinnati, OH | Transit, benches and shelters |
| Departure Media | Charleston, SC | Place-based |
See all on the Kansas City billboard guide and every Missouri billboard company.
Compare other markets: see how much billboards cost in 12 major cities and digital billboard rates by city.
Frequently asked questions
How much does a billboard cost in Kansas City?
About $3,000 to $5,000 per 4 weeks for a static or digital bulletin, per Blue Line Media's published Kansas City rates, with a $5,000 minimum spend. Posters run $1,000 to $1,500.
How much does a digital billboard cost in Kansas City?
A digital bulletin lists at about $3,000 to $5,000 per 4 weeks, the same range as a static bulletin but with more estimated impressions. Digital posters list at $1,000 to $2,000.
Which highways have the most billboards in Kansas City?
I-35 has the most faces in Blue Line Media's Kansas City inventory, followed by US-169, US-36, MO-65 and US-50. I-70, I-435, I-49 and US-69 are also covered.
Who sells billboards in Kansas City?
Lamar and Outfront Media, plus regional companies like Ad-Trend Advertising, DDI Media, Whistler Outdoor and Porlier Outdoor.
Get Kansas City billboard quotes
Request quotes from up to 3 operators, or browse the Kansas City billboard guide.
Sources
- Blue Line Media, Kansas City billboard advertising
- OOHGuide operator directory and US Census Bureau 2023 population estimates