OOHGuide

Dallas-Fort Worth Billboard Rates (2026): Dallas, Fort Worth, Plano, Frisco and More

Updated 2026-10-18

Short answer: a static billboard (bulletin) in Dallas runs about $4,500 to $9,500 per 4 weeks, and a digital bulletin about $3,500 to $11,500, according to Blue Line Media's published Dallas rates, with a $5,000 minimum spend through that seller. Posters run $1,450 to $2,500. In suburbs like Plano, Frisco, McKinney and Denton, expect roughly $1,500 to $5,000 for a static bulletin.

Dallas-Fort Worth is one of the largest metros in the country, with about 8.1 million people (US Census Bureau 2023).

Dallas billboard costs

Format Price per 4 weeks Estimated 4-week impressions
Bulletin (static) $4,500 to $9,500 About 975,000
Digital bulletin $3,500 to $11,500 About 1.32 million
Poster (static) $1,450 to $2,500 About 338,000
Digital poster $1,500 to $2,000 About 251,000
Wallscape $15,000 to $50,000 About 734,000

Source: Blue Line Media Dallas rate table, adults 18+. Real prices depend on the board. Use the billboard cost calculator to model a campaign.

A published DFW rate card

FairMont Outdoor, a Dallas-based operator, publishes rates of $1,600 to $4,300 on its website, one of the few DFW operators that does.

Fort Worth and the suburbs

Fort Worth and the suburbs are often better value for local businesses. OOHGuide guides list the operators serving each:

Expect roughly $1,500 to $5,000 per 4 weeks for a static bulletin in most suburbs, depending on the road.

What drives DFW billboard prices

  • The highway. I-35E, I-30, I-20, I-635 (LBJ), US-75 (Central Expressway), the Dallas North Tollway, the President George Bush Turnpike and I-35W carry the most traffic and the highest rates.
  • Northern suburbs. Corridors along US-75, the Dallas North Tollway and US-380 reach the growing suburbs north of Dallas.
  • Events. Major sports, the State Fair and conventions tighten inventory.

Billboard companies in Dallas-Fort Worth

From the OOHGuide directory:

Company Based in Formats
Lamar Advertising Baton Rouge, LA Static, digital, posters, transit and more
Clear Channel Outdoor San Antonio, TX Static, digital, wallscapes, shelters
Outfront Media New York, NY Static, digital, wallscapes, transit
Arrington Outdoor Lake Dallas, TX Static, digital
Primary Media Outdoor Advertising Dallas, TX Static, digital
Outdoor Signs Dallas, TX Static, digital
Ralston Outdoor Dallas, TX Static
FairMont Outdoor Dallas, TX Static, digital
Albert Outdoor Advertising Dallas, TX Static, digital
Bulldog Billboards Dallas, TX Mobile

Also: JOLT Charge lists Dallas-Fort Worth among its EV charging screen markets. Disclosure: OOHGuide's founder works at JOLT Charge. See all on the Dallas billboard guide and every Texas billboard company.

Compare other markets: see how much billboards cost in 12 major cities and digital billboard rates by city.

Frequently asked questions

How much does a billboard cost in Dallas?

About $4,500 to $9,500 per 4 weeks for a static bulletin and $3,500 to $11,500 for a digital bulletin, per Blue Line Media's published Dallas rates, with a $5,000 minimum spend.

How much does a billboard cost in Plano or Frisco?

Roughly $1,500 to $5,000 per 4 weeks for a static bulletin in most DFW suburbs, depending on the road and the board.

Who sells billboards in Dallas-Fort Worth?

Lamar, Clear Channel Outdoor and Outfront Media, plus DFW companies like Arrington Outdoor, Primary Media, Outdoor Signs, Ralston Outdoor, FairMont Outdoor and Albert Outdoor Advertising.

Get DFW billboard quotes

Request quotes from up to 3 operators, or browse the Dallas billboard guide.

Sources

More guides