Nashville Billboard Rates (2026): Costs, Interstates, Suburbs and Companies

Updated 2026-10-18

Short answer: a static billboard (bulletin) in Nashville runs about $4,000 to $7,000 per 4 weeks, and a digital bulletin about $5,000 to $8,000, according to Blue Line Media's published Nashville rates. Posters run $700 to $1,200 (digital posters $1,500 to $2,500), and wallscapes $8,000 to $20,000, with a $5,000 minimum spend through that seller. Suburbs like Murfreesboro and Franklin often cost less.

The Nashville metro has about 2.1 million people (US Census Bureau 2023).

Nashville billboard costs

Format	Price per 4 weeks	Estimated 4-week impressions	Estimated CPM
Bulletin (static)	$4,000 to $7,000	About 789,000	$5 to $9
Digital bulletin	$5,000 to $8,000	About 772,000	$6 to $10
Poster (static)	$700 to $1,200	About 242,000	$3 to $5
Digital poster	$1,500 to $2,500	About 214,000	$7 to $12
Wallscape	$8,000 to $20,000	About 543,000	$15 to $37

Source: Blue Line Media Nashville rate table, adults 18+. Real prices depend on the board. Use the billboard cost calculator to model a campaign.

Nashville's static posters, at $3 to $5 CPM, are among the most efficient options in the market for local reach.

What drives Nashville billboard prices

The interstates. Nashville is where I-24, I-40 and I-65 meet, and boards on those corridors and the I-440 loop carry the most traffic.
Downtown and Broadway. Wallscapes and digital displays near downtown, the entertainment district and the stadiums reach visitors as well as locals.
Commuter traffic into the city from the suburbs keeps demand strong on the main routes.

Nashville suburbs

OOHGuide area guides list the operators serving: Murfreesboro · Franklin · Smyrna

Expect roughly $1,500 to $5,000 per 4 weeks for a static bulletin in these areas, depending on the road.

Billboard companies in Nashville

From the OOHGuide directory:

Company	Based in	Formats
Lamar Advertising	Baton Rouge, LA	Static, digital, posters, transit and more
Clear Channel Outdoor	San Antonio, TX	Static, digital, wallscapes, shelters
Outfront Media	New York, NY	Static, digital, wallscapes, transit
Blackbird Media	Nashville, TN	Digital
New Tradition Media	New York, NY	Static, digital, wallscapes
MH Outdoor Media	Houston, TX	Static, digital
Plainview Outdoor Advertising	Chattanooga, TN	Static, digital
Burelz Billboards	Memphis, TN	Static

See all 13 on the Nashville billboard guide and every Tennessee billboard company.

Compare other markets: see how much billboards cost in 12 major cities and digital billboard rates by city.

Frequently asked questions

How much does a billboard cost in Nashville?

About $4,000 to $7,000 per 4 weeks for a static bulletin and $5,000 to $8,000 for a digital bulletin, per Blue Line Media's published Nashville rates, with a $5,000 minimum spend.

What is the cheapest billboard option in Nashville?

Static posters, at about $700 to $1,200 per 4 weeks, with an estimated CPM of $3 to $5.

Who sells billboards in Nashville?

Lamar, Clear Channel Outdoor and Outfront Media, plus companies like Blackbird Media, New Tradition Media, MH Outdoor Media and Plainview Outdoor Advertising.