Broadsign
Screen software used by out-of-home media owners worldwide, plus an SSP and a DSP.
What Broadsign does
Broadsign makes the software many media owners use to run their screens: Broadsign Control for content and loop management, and a DOOH ad server that combines direct and programmatic campaigns in one workflow. It says it powers more than 2.8 million static and digital signs in 107 countries.
It also sells programmatically, through Broadsign Reach and, since November 2025, Place Exchange. Broadsign Ads is its DSP, built on its acquisition of the Canadian DSP Campsite.
Pricing and minimums
Software is licensed to media owners. Buyers pay CPMs through DSPs.
Minimum: Not published.
Who it's for
Media owners running screen networks; buyers reach Broadsign inventory through its SSPs and DSP.
Learn more: Programmatic DOOH explained.
Broadsign: FAQ
What is Broadsign?
Screen software used by out-of-home media owners worldwide, plus an SSP and a DSP. Broadsign makes the software many media owners use to run their screens: Broadsign Control for content and loop management, and a DOOH ad server that combines direct and programmatic campaigns in one workflow. It says it powers more than 2.8 million static and digital signs in 107 countries.
How much does Broadsign cost?
Software is licensed to media owners. Buyers pay CPMs through DSPs. Minimum: Not published.
Who owns Broadsign?
Private. Broadsign was founded in 2003 and is based in Montreal, QC.
Who is Broadsign for?
Media owners running screen networks; buyers reach Broadsign inventory through its SSPs and DSP.
Alternatives to Broadsign
Or skip the platforms and buy direct: find billboard companies in our city guides.
Sources
OOHGuide is independent and isn't paid by the platforms listed. Details compiled from public sources, October 2026.