Place Exchange
Programmatic OOH supply-side platform, now part of Broadsign.
What Place Exchange does
Place Exchange is an SSP that lets out-of-home media owners sell screen time to buyers in DSPs. It was founded inside the out-of-home company Intersection and spun out in 2021. Its products include the PerView measurement solution.
Broadsign acquired Place Exchange in November 2025, bringing its inventory network, DSP integrations and team (including CEO Ari Buchalter) into Broadsign. The combined company has about 1.8 million programmatically available screens.
Pricing and minimums
Buyers pay CPMs through their DSP; media owners set floor prices.
Minimum: Not applicable for buyers (bought through DSPs).
Who it's for
Media owners selling screens programmatically; buyers reach its inventory through their DSP.
Learn more: Programmatic DOOH explained.
Place Exchange: FAQ
What is Place Exchange?
Programmatic OOH supply-side platform, now part of Broadsign. Place Exchange is an SSP that lets out-of-home media owners sell screen time to buyers in DSPs. It was founded inside the out-of-home company Intersection and spun out in 2021. Its products include the PerView measurement solution.
How much does Place Exchange cost?
Buyers pay CPMs through their DSP; media owners set floor prices. Minimum: Not applicable for buyers (bought through DSPs).
Who owns Place Exchange?
Broadsign (acquired November 2025). Place Exchange was founded in 2018 and is based in New York, NY.
Who is Place Exchange for?
Media owners selling screens programmatically; buyers reach its inventory through their DSP.
Alternatives to Place Exchange
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Sources
OOHGuide is independent and isn't paid by the platforms listed. Details compiled from public sources, October 2026.