Atlanta Billboard Rates (2026): Costs, Highways, Suburbs and Companies

Updated 2026-10-18

Short answer: a static billboard (bulletin) in Atlanta runs about $3,500 to $8,000 per 4 weeks, and a digital bulletin about $6,000 to $9,500, according to Blue Line Media's published Atlanta rates. Posters run $2,000 to $3,000, and wallscapes $15,000 to $50,000, with a $5,000 minimum spend through that seller. In suburbs like Marietta, Woodstock and McDonough, expect roughly $1,500 to $5,000 for a static bulletin.

The Atlanta metro has about 6.3 million people (US Census Bureau 2023).

Atlanta billboard costs

Format	Price per 4 weeks	Estimated 4-week impressions
Bulletin (static, 14' x 48')	$3,500 to $8,000	About 908,000
Digital bulletin	$6,000 to $9,500	About 872,000
Poster (static)	$2,000 to $3,000	About 235,000
Digital poster	$2,000 to $3,000	About 297,000
Wallscape	$15,000 to $50,000	About 761,000

Source: Blue Line Media Atlanta rate table, adults 18+, with a $5,000 minimum spend that can be spread across displays and periods. Real prices depend on the specific board. Use the billboard cost calculator to model a campaign.

Unlike Chicago, Atlanta's digital bulletins are listed at a premium over static. Compare formats in digital vs static billboards.

What drives Atlanta billboard prices

The highway. Boards on the Downtown Connector (I-75/I-85), the I-285 Perimeter, GA-400, and I-75 and I-85 outside the Perimeter carry the heaviest traffic and the highest rates. Atlanta's long commutes mean a lot of repeat exposure.
Inside vs outside the Perimeter. Intown boards and wallscapes near Midtown and Buckhead command premium prices; suburban corridors cost less.
Events. Major sports, concerts and conventions downtown tighten inventory.

Suburban Atlanta

Suburbs are often the better value for local businesses that serve one part of the metro. OOHGuide has area guides listing the operators that serve:

Marietta · Woodstock · Canton · Milton · Sugar Hill · McDonough · Carrollton

Expect roughly $1,500 to $5,000 per 4 weeks for a static bulletin in these areas, depending on the road.

Beyond billboards in Atlanta

Transit: MARTA buses, trains and stations. See transit advertising.
Airport: Hartsfield-Jackson Atlanta International Airport, one of the busiest airports in the world, reaches huge numbers of travelers. See airport advertising costs.
Place-based screens: office elevators (Captivate), retail and more.
Mobile billboards: Magellan Transit Media in Kennesaw. See mobile billboard costs.

Billboard companies in Atlanta

The OOHGuide directory lists 18 operators serving Atlanta, including:

Company	Based in	Formats
Lamar Advertising	Baton Rouge, LA	Static, digital, posters, transit and more
Clear Channel Outdoor	San Antonio, TX	Static, digital, wallscapes, shelters
Outfront Media	New York, NY	Static, digital, wallscapes, transit
Mashburn Outdoor	Canton, GA	Static, digital
Saben Outdoor	Palmetto, GA	Static, digital
HB Outdoor	Atlanta, GA	Digital, static
Keenan Media	Conyers, GA	Digital, static
Dangerfield Outdoor	Atlanta, GA	Static, digital
RiseUp Outdoor	Suwanee, GA	Digital
Plainview Outdoor Advertising	Chattanooga, TN	Static, digital

Also serving Atlanta: Orange Barrel Media, New Tradition Media, Blackbird Media and more. See all 18 on the Atlanta billboard guide.

Tips for advertising in Atlanta

Match the corridor to your customers. Atlanta is spread out; a board on your customers' commute beats a bigger board elsewhere.
Look outside the Perimeter for better value if you serve one part of the metro.
Compare national and Georgia-based operators. Several local companies own strong suburban boards.
Plan around minimum spends with the larger sellers.
Get 3 quotes and compare impressions, not just price.

Compare other markets: see how much billboards cost in 12 major cities and digital billboard rates by city.

Frequently asked questions

How much does a billboard cost in Atlanta?

About $3,500 to $8,000 per 4 weeks for a static bulletin and $6,000 to $9,500 for a digital bulletin, per Blue Line Media's published Atlanta rates, with a $5,000 minimum spend. Suburban boards often cost less.

How much does a billboard cost in the Atlanta suburbs?

Roughly $1,500 to $5,000 per 4 weeks for a static bulletin in suburbs like Marietta, Woodstock and McDonough, depending on the road and the board.

Who sells billboards in Atlanta?

Lamar, Clear Channel Outdoor and Outfront Media, plus Georgia-based operators such as Mashburn Outdoor, Saben Outdoor, HB Outdoor, Keenan Media, Dangerfield Outdoor and RiseUp Outdoor.