Fargo Billboard Rates (2026): Fargo, West Fargo, Moorhead and North Dakota

Updated 2026-10-20

Short answer: a static billboard (bulletin) in Fargo runs about $3,200 to $4,500 per 4 weeks, and a digital bulletin the same, $3,200 to $4,500, both averaging about $3,850, according to Blue Line Media's published Fargo rates, with a $5,000 minimum spend through that seller. Static posters run $700 to $1,200, digital posters $1,500 to $2,000, and wallscapes $5,000 to $8,000.

The Fargo-Moorhead metro, spanning North Dakota and Minnesota, has about 263,000 people (US Census Bureau 2023).

Fargo billboard costs

Format	Price per 4 weeks	Estimated 4-week impressions	Estimated CPM
Bulletin (static)	$3,200 to $4,500	About 282,000	$11 to $16
Digital bulletin	$3,200 to $4,500	About 384,000	$8 to $12
Poster (static)	$700 to $1,200	About 61,000	$11 to $20
Digital poster	$1,500 to $2,000	About 141,000	$11 to $14
Wallscape (static)	$5,000 to $8,000	About 646,000	$8 to $12

Source: Blue Line Media Fargo rate table, adults 18+. Premium locations may be priced higher, and Blue Line Media notes some of its page content may be AI-generated, so confirm current pricing with the seller. Use the billboard cost calculator to model a campaign.

Worth noticing:

Digital bulletins beat static on value: same price, more impressions.
Fargo CPMs run higher than big cities. Smaller markets have less traffic per board, so a $3,850 bulletin reaches fewer people than it would in Kansas City or Phoenix. What you get is concentrated reach in a market where a few boards cover most commuters.

Fargo billboard corridors

Blue Line Media counts the most billboard faces it sells along these routes:

Corridor	Billboard faces
I-29 South / US-81 South	48
I-94 East / US-10 East	46
I-29 North / US-81 North	24
Highway 71 South	18
Highway 2 East	12

It also lists I-94 West, 13th Avenue South, University Drive and Main Avenue.

I-29 and I-94 cross in Fargo, so boards near the interchange reach north-south traffic between Sioux Falls and Grand Forks as well as east-west traffic between Bismarck and Minneapolis.

West Fargo, Moorhead and nearby towns

North Dakota: West Fargo · Valley City · Wahpeton
Minnesota: Moorhead · Dilworth · Glyndon · Barnesville

Elsewhere in the state, see the Bismarck billboard guide and every North Dakota billboard company. For the Minnesota side, see Minnesota billboard companies.

Billboard companies in Fargo

From the OOHGuide directory:

Company	Based in	Formats	Faces
Newman Outdoor	Jamestown, ND	Static, digital	About 2,468, including 71 digital
idigitaloutdoor.com	West Fargo, ND	Digital	About 81, including 78 digital
Irish Sign Company	Fargo, ND	Digital	Small local operator
Clear Channel Outdoor	San Antonio, TX	Static, digital, posters, wallscapes, shelters	National

Face counts are company-wide. Three of the four companies are based in North Dakota, so local businesses can deal directly with operators who know the market. See the Fargo billboard guide.

Compare other markets: see how much billboards cost in 12 major cities and digital billboard rates by city.

Frequently asked questions

How much does a billboard cost in Fargo?

About $3,200 to $4,500 per 4 weeks for a static or digital bulletin, averaging about $3,850, per Blue Line Media's published Fargo rates, with a $5,000 minimum spend. Static posters run $700 to $1,200.

How much does a billboard cost in West Fargo or Moorhead?

West Fargo and Moorhead are part of the Fargo market, so expect similar or slightly lower rates than the Fargo ranges, depending on the road.

Where are the best billboard locations in Fargo?

I-29 and I-94 have the most faces in Blue Line Media's Fargo inventory. Boards near their interchange reach both north-south and east-west traffic.

Who sells billboards in Fargo?

Newman Outdoor, idigitaloutdoor.com and Irish Sign Company, all based in North Dakota, plus Clear Channel Outdoor.