Phoenix Billboard Rates (2026): Costs, I-10, I-17 and Companies
Updated 2026-10-20
Short answer: a static billboard (bulletin) in Phoenix runs about $2,400 to $7,500 per 4 weeks (averaging about $4,950), and a digital bulletin about $2,500 to $7,500 (averaging about $5,000), according to Blue Line Media's published Phoenix rates, with a $5,000 minimum spend through that seller. Posters run $1,100 to $2,100, and wallscapes $12,000 to $50,000.
The Phoenix-Mesa-Chandler metro has about 5.1 million people (US Census Bureau 2023), yet its billboard rates sit well below other metros its size.
Phoenix billboard costs
| Format | Price per 4 weeks | Average price | Estimated 4-week impressions | Estimated CPM |
|---|---|---|---|---|
| Bulletin (static, 14' x 48') | $2,400 to $7,500 | $4,950 | About 791,000 | $3 to $9 |
| Digital bulletin | $2,500 to $7,500 | $5,000 | About 1.07 million | $2 to $7 |
| Poster (static) | $1,250 to $2,000 | $1,625 | About 441,000 | $3 to $5 |
| Digital poster | $1,100 to $2,100 | n/a | About 447,000 | $2 to $5 |
| Wallscape | $12,000 to $50,000 | $31,000 | About 788,000 | $15 to $63 |
Source: Blue Line Media Phoenix rate table, adults 18+. Premium positions, such as high-visibility I-10 and I-17 interchanges and Camelback and Indian School Road surface boards, may be priced higher. Use the billboard cost calculator to model a campaign.
Worth noticing: Phoenix posters, static and digital, list at CPMs as low as $2 to $5, with more than half the impressions of a static bulletin for about a third of the price. They're one of the best values in the market.
Phoenix's billboard corridors
Blue Line Media counts the most billboard faces it sells along these routes:
| Corridor | Billboard faces |
|---|---|
| I-10 (Maricopa and Papago Freeways) | 135 |
| I-17 (Black Canyon Freeway) | 112 |
| Jefferson Street | 36 |
| Indian School Road | 30 |
| Loop 202 (Red Mountain and Santan Freeways) | 22 |
It also lists Loop 101, US-60, and McDowell, Camelback, Thomas and Bell roads.
Plan around big events. Blue Line Media suggests booking downtown and wallscape locations 4 to 6 weeks ahead, and high-visibility I-10 and I-17 interchange boards and boards near the WM Phoenix Open 8 to 12 weeks ahead.
Scottsdale, Tempe, Mesa and the East and West Valley
- East Valley: Scottsdale · Tempe · Mesa · Chandler · Gilbert · Queen Creek
- West Valley: Glendale · Peoria · Surprise · Avondale · Goodyear · Buckeye
Beyond billboards in Phoenix
- Transit and benches: Valley Metro buses, light rail and bus benches (Bus Bench Ads). See bus bench advertising.
- Airport: Phoenix Sky Harbor International. See airport advertising costs.
- Mobile billboards: Big Rig Billboards and others. See mobile billboard costs.
- Place-based screens: office elevators (Captivate), Branded Cities and Blue Outdoor.
Billboard companies in Phoenix
From the OOHGuide directory:
| Company | Based in | Formats |
|---|---|---|
| Outfront Media | New York, NY | Static, digital, wallscapes, transit |
| Clear Channel Outdoor | San Antonio, TX | Static, digital, posters, wallscapes, shelters |
| Lamar Advertising | Baton Rouge, LA | Static, digital, posters, transit and more |
| Becker Boards | Scottsdale, AZ | Static, digital, wallscapes |
| American Outdoor | Phoenix, AZ | Static, digital |
| Leclair Calihan | Phoenix, AZ | Static, digital, wallscapes |
| Salt River Outdoor | Phoenix, AZ | Static, digital |
| Branded Cities | Phoenix, AZ | Digital, wallscapes, place-based |
| Onsite Insite | Scottsdale, AZ | Digital |
| ValleyBoards | Arizona | Static |
See all 15 on the Phoenix billboard guide and every Arizona billboard company.
Compare other markets: see how much billboards cost in 12 major cities and digital billboard rates by city.
Frequently asked questions
How much does a billboard cost in Phoenix?
About $2,400 to $7,500 per 4 weeks for a static bulletin, averaging about $4,950, and $2,500 to $7,500 for a digital bulletin, per Blue Line Media's published Phoenix rates, with a $5,000 minimum spend.
How much does a digital billboard cost in Phoenix?
A digital bulletin lists at about $2,500 to $7,500 per 4 weeks, with an estimated CPM of $2 to $7. Digital posters list at $1,100 to $2,100.
Which highways have the most billboards in Phoenix?
I-10 and I-17 have by far the most faces in Blue Line Media's Phoenix inventory, followed by Jefferson Street, Indian School Road and Loop 202.
Who sells billboards in Phoenix?
Outfront Media, Clear Channel Outdoor and Lamar, plus Arizona companies like Becker Boards, American Outdoor, Leclair Calihan and Salt River Outdoor.
Get Phoenix billboard quotes
Request quotes from up to 3 operators, or browse the Phoenix billboard guide.
Sources
- Blue Line Media, Phoenix billboard advertising
- OOHGuide operator directory and US Census Bureau 2023 population estimates