Miami Billboard Rates (2026): Costs, Digital Posters, Wallscapes and Companies

Updated 2026-10-18

Short answer: a static billboard (bulletin) in Miami runs about $4,000 to $20,000 per 4 weeks, and a digital bulletin about $4,000 to $9,000, according to Blue Line Media's published Miami rates, with a $5,000 minimum spend through that seller. Posters and digital posters run $1,500 to $3,000, and wallscapes $25,000 to $100,000.

The Miami metro, including Fort Lauderdale and West Palm Beach, has about 6.2 million people (US Census Bureau 2023).

Miami billboard costs

Format	Price per 4 weeks	Estimated 4-week impressions
Bulletin (static)	$4,000 to $20,000	About 1.41 million
Digital bulletin	$4,000 to $9,000	About 1.37 million
Poster (static)	$1,500 to $3,000	About 464,000
Digital poster	$1,500 to $3,000	About 1.37 million
Wallscape	$25,000 to $100,000	About 1.51 million

Source: Blue Line Media Miami rate table, adults 18+. Real prices depend on the board. Use the billboard cost calculator to model a campaign.

Worth noticing: Miami's digital posters are listed with about the same total impressions as a digital bulletin for a fraction of the price. Totals on digital screens are shared across the rotation, so compare cost per thousand impressions for your own slot. See digital vs static billboards.

What drives Miami billboard prices

The highway. I-95, the Palmetto Expressway (SR-826), the Dolphin Expressway (SR-836), the Florida Turnpike and US-1 carry the heaviest traffic.
Tourist corridors. Boards on routes to the beaches, the airport and the port reach visitors as well as locals.
Seasonality. Winter tourist season and major events tighten inventory.

Beyond billboards in Miami

Mobile billboards: popular for events and launches. Magnum Media, based in Miami, sells transit and mobile advertising. See mobile billboard costs.
Transit: Metrobus, Metrorail and Metromover. See transit advertising.
Wallscapes: building wraps in downtown, Brickell and Wynwood.
Airport: Miami International Airport. See airport advertising costs.
Place-based screens: Blue Outdoor and others.

Billboard companies in Miami

From the OOHGuide directory:

Company	Based in	Formats
Lamar Advertising	Baton Rouge, LA	Static, digital, posters, transit and more
Clear Channel Outdoor	San Antonio, TX	Static, digital, wallscapes, shelters
Outfront Media	New York, NY	Static, digital, wallscapes, transit
Carter-Pritchett Advertising	Fort Myers, FL	Static, digital
SDE Media Company	Key Biscayne, FL	Static
Magnum Media	Miami, FL	Transit, mobile
Orange Barrel Media	Columbus, OH	Digital, wallscapes, place-based
Liquid Outdoor	New York, NY	Static, digital, wallscapes

See all 13 on the Miami billboard guide and every Florida billboard company.

Compare other markets: see how much billboards cost in 12 major cities and digital billboard rates by city.

Frequently asked questions

How much does a billboard cost in Miami?

About $4,000 to $20,000 per 4 weeks for a static bulletin and $4,000 to $9,000 for a digital bulletin, per Blue Line Media's published Miami rates, with a $5,000 minimum spend.

How much does a wallscape cost in Miami?

Blue Line Media lists Miami wallscapes at $25,000 to $100,000 per 4 weeks.

Who sells billboards in Miami?

Lamar, Clear Channel Outdoor and Outfront Media, plus Florida companies like Carter-Pritchett Advertising, SDE Media Company and Magnum Media.