New Orleans Billboard Rates (2026): Costs, Metairie, I-10 and Companies
Updated 2026-10-20
Short answer: a static billboard (bulletin) in New Orleans runs about $2,500 to $4,500 per 4 weeks (averaging about $3,500), and a digital bulletin about $3,500 to $5,000 (averaging about $4,250), according to Blue Line Media's published New Orleans rates, with a $5,000 minimum spend through that seller. Posters run $1,000 to $1,500.
The New Orleans-Metairie metro has about 960,000 people (US Census Bureau 2023), plus millions of visitors a year.
New Orleans billboard costs
| Format | Price per 4 weeks | Estimated 4-week impressions | Estimated CPM |
|---|---|---|---|
| Bulletin (static, 14' x 48') | $2,500 to $4,500 | About 792,000 | $3 to $6 |
| Digital bulletin | $3,500 to $5,000 | About 1.26 million | $3 to $4 |
| Poster (static) | $1,000 to $1,500 | About 343,000 | $3 to $4 |
| Digital poster | $1,500 to $2,000 | About 252,000 | $6 to $8 |
Source: Blue Line Media New Orleans rate table, New Orleans DMA, adults 18+. Real prices depend on the board. Use the billboard cost calculator to model a campaign.
Worth noticing: New Orleans lists some of the lowest CPMs of any market we cover, $3 to $6 for bulletins and $3 to $4 for posters. The digital bulletin is the standout, with about 1.26 million listed impressions for $3,500 to $5,000.
New Orleans billboard corridors
Blue Line Media lists billboard faces along US-90 East, Poydras Street downtown, Belle Chasse Highway (LA-23), Highway 190 / Airline Highway, and University Avenue (Highway 51), plus I-10, Jefferson Highway, Causeway Boulevard and Lapalco Boulevard.
- I-10 is the main artery, running from the airport and Kenner through Metairie and downtown toward Slidell.
- Causeway Boulevard links Metairie with the Lake Pontchartrain Causeway to the Northshore.
- The West Bank Expressway and Lapalco Boulevard reach Gretna, Harvey and Marrero.
Metairie, Kenner, the Northshore and the West Bank
- Jefferson Parish: Metairie · Kenner · Harahan · River Ridge · Gretna · Harvey · Marrero · Westwego
- St. Tammany Parish (Northshore): Covington · Mandeville · Slidell
- St. Bernard and Plaquemines: Chalmette · Arabi · Belle Chasse
For businesses in Metairie and the suburbs, a board on I-10 or Veterans Boulevard near your location can be the most efficient buy. See every Louisiana billboard company, and for the capital, the Baton Rouge billboard guide.
Timing around Mardi Gras and big events
New Orleans has a heavy event calendar, including Mardi Gras, Jazz Fest, Saints games at the Superdome, and frequent conventions and major sporting events. Demand for boards near downtown, the French Quarter and the airport tightens around them, so book early if you want to catch visitors.
Beyond billboards in New Orleans
- Airport: Louis Armstrong New Orleans International. See airport advertising costs.
- Transit: RTA streetcars and buses. See transit advertising.
- Mobile billboards: popular during festivals. See mobile billboard costs.
- Place-based screens: bars, restaurants and hotels. See billboards vs street furniture vs place-based.
Billboard companies in New Orleans
From the OOHGuide directory:
| Company | Based in | Formats |
|---|---|---|
| Lamar Advertising | Baton Rouge, LA | Static, digital, posters, transit and more |
| Clear Channel Outdoor | San Antonio, TX | Static, digital, posters, wallscapes, shelters |
| Outfront Media | New York, NY | Static, digital, wallscapes, transit |
| Pelican Outdoor | Metairie, LA | Static |
Lamar Advertising, the largest billboard company in the OOHGuide directory by number of faces, is headquartered in Baton Rouge. See the New Orleans billboard guide.
Compare other markets: see how much billboards cost in 12 major cities and digital billboard rates by city.
Frequently asked questions
How much does a billboard cost in New Orleans?
About $2,500 to $4,500 per 4 weeks for a static bulletin, averaging about $3,500, and $3,500 to $5,000 for a digital bulletin, per Blue Line Media's published New Orleans rates, with a $5,000 minimum spend.
How much does a billboard cost in Metairie?
Metairie is part of the New Orleans market, so expect similar or slightly lower rates than the city ranges: roughly $2,500 to $4,500 per 4 weeks for a static bulletin, depending on the road.
Is New Orleans a cheap billboard market?
Per view, yes. Blue Line Media lists New Orleans bulletins at a $3 to $6 CPM and posters at $3 to $4, among the lowest of any market we cover.
Who sells billboards in New Orleans?
Lamar, Clear Channel Outdoor and Outfront Media, plus Metairie-based Pelican Outdoor.
Get New Orleans billboard quotes
Request quotes from up to 3 operators, or browse the New Orleans billboard guide.
Sources
- Blue Line Media, New Orleans billboard advertising
- OOHGuide operator directory and US Census Bureau 2023 population estimates