VIOOH
JCDecaux's programmatic supply-side platform, in 35 countries.
What VIOOH does
VIOOH is the SSP JCDecaux launched in 2018 to sell its digital screens, and some other media owners' inventory, programmatically. At launch JCDecaux owned 93.5% and the data company Veltys 6.5%.
JCDecaux's programmatic revenue through VIOOH grew 19.2% in 2025 to €180.5 million, and VIOOH now operates in 35 countries. In the US it has partnered with networks such as Vengo.
Pricing and minimums
Buyers pay CPMs through their DSP.
Minimum: Not applicable for buyers (bought through DSPs).
Who it's for
Buyers who want JCDecaux airport, street furniture and transit screens programmatically; media owners selling through it.
Learn more: Programmatic DOOH explained.
VIOOH: FAQ
What is VIOOH?
JCDecaux's programmatic supply-side platform, in 35 countries. VIOOH is the SSP JCDecaux launched in 2018 to sell its digital screens, and some other media owners' inventory, programmatically. At launch JCDecaux owned 93.5% and the data company Veltys 6.5%.
How much does VIOOH cost?
Buyers pay CPMs through their DSP. Minimum: Not applicable for buyers (bought through DSPs).
Who owns VIOOH?
JCDecaux (majority owner). VIOOH was founded in 2018 and is based in London, UK.
Who is VIOOH for?
Buyers who want JCDecaux airport, street furniture and transit screens programmatically; media owners selling through it.
Alternatives to VIOOH
Or skip the platforms and buy direct: find billboard companies in our city guides.
Sources
OOHGuide is independent and isn't paid by the platforms listed. Details compiled from public sources, October 2026.