San Antonio Billboard Rates (2026): Costs, Loop 410, I-35 and Companies
Updated 2026-10-20
Short answer: a static billboard (bulletin) in San Antonio runs about $2,500 to $6,500 per 4 weeks (averaging about $4,500), and a digital bulletin about $3,000 to $6,500 (averaging about $4,750), according to Blue Line Media's published San Antonio rates, with a $5,000 minimum spend through that seller. Posters run $1,000 to $2,000.
San Antonio is one of the best-value big markets for billboards. The San Antonio-New Braunfels metro has about 2.7 million people (US Census Bureau 2023).
San Antonio billboard costs
| Format | Price per 4 weeks | Estimated 4-week impressions | Estimated CPM |
|---|---|---|---|
| Bulletin (static) | $2,500 to $6,500 | About 944,000 | $3 to $7 |
| Digital bulletin | $3,000 to $6,500 | About 1.5 million | $2 to $4 |
| Poster (static) | $1,000 to $2,000 | About 347,000 | $3 to $6 |
| Digital poster | $1,500 to $2,500 | About 296,000 | $5 to $8 |
Source: Blue Line Media San Antonio rate table, adults 18+. Premium locations may be priced higher. Use the billboard cost calculator to model a campaign.
Worth noticing: San Antonio digital bulletins list at an average CPM of about $3, one of the lowest of any market we've covered. For comparison, digital bulletins list at $5 to $11 in Austin and $5 to $19 in Houston. See digital billboard rates by city.
San Antonio's billboard corridors
Blue Line Media's San Antonio inventory is concentrated on the loops and interstates:
| Corridor | Billboard faces |
|---|---|
| Loop 410 | 178 |
| I-35 | 136 |
| I-10 | 116 |
| US-281 North | 62 |
| US-90 | 51 |
It also lists Loop 1604, I-37, Bandera Road, Culebra Road, Military Drive, San Pedro Avenue and Fredericksburg Road.
- Loop 410 circles the inner city and reaches most of the metro's commuters.
- I-35 links San Antonio with New Braunfels, San Marcos and Austin, one of the busiest corridors in Texas.
- US-281 North and Loop 1604 reach fast-growing North Side areas like Stone Oak.
New Braunfels and San Antonio suburbs
- New Braunfels · Seguin · Schertz · Boerne
- Also: Cibolo, Converse, Universal City, Live Oak, Helotes and Leon Valley
Suburban bulletins often cost less than the core San Antonio range, depending on the road.
Beyond billboards in San Antonio
- Transit: VIA Metropolitan Transit buses and shelters. See transit advertising and bus advertising costs.
- Airport: San Antonio International. See airport advertising costs.
- Downtown and the River Walk: tourist traffic downtown suits place-based and street-level formats. See billboards vs street furniture vs place-based.
- Mobile billboards: for events and launches. See mobile billboard costs.
Billboard companies in San Antonio
From the OOHGuide directory:
| Company | Based in | Formats |
|---|---|---|
| Clear Channel Outdoor | San Antonio, TX | Static, digital, posters, wallscapes, shelters |
| Lamar Advertising | Baton Rouge, LA | Static, digital, posters, transit and more |
| Outfront Media | New York, NY | Static, digital, wallscapes, transit |
| Media Outdoor Displays | San Antonio, TX | Static |
| KEM Advertising | San Antonio, TX | Static |
| Turner Outdoor | New Braunfels, TX | Static |
| Gunnarson Outdoor | San Marcos, TX | Static |
| Burkett Media | Austin, TX | Static, digital |
| MH Outdoor Media | Houston, TX | Static, digital |
| JGI Outdoor | Katy, TX | Static, digital |
Clear Channel Outdoor, one of the largest billboard companies in the US, is headquartered in San Antonio. See all 11 on the San Antonio billboard guide and every Texas billboard company.
Compare other markets: see how much billboards cost in 12 major cities and digital billboard rates by city.
Frequently asked questions
How much does a billboard cost in San Antonio?
About $2,500 to $6,500 per 4 weeks for a static bulletin, averaging about $4,500, and $3,000 to $6,500 for a digital bulletin, per Blue Line Media's published San Antonio rates, with a $5,000 minimum spend.
How much does a digital billboard cost in San Antonio?
A digital bulletin lists at about $3,000 to $6,500 per 4 weeks, with an estimated CPM of $2 to $4, among the lowest of any major market. Digital posters list at $1,500 to $2,500.
Where are the most billboards in San Antonio?
Loop 410 has the most faces in Blue Line Media's San Antonio inventory, followed by I-35, I-10, US-281 North and US-90.
Who sells billboards in San Antonio?
Clear Channel Outdoor, Lamar and Outfront Media, plus local companies like Media Outdoor Displays, KEM Advertising and Turner Outdoor.
Get San Antonio billboard quotes
Request quotes from up to 3 operators, or browse the San Antonio billboard guide.
Sources
- Blue Line Media, San Antonio billboard advertising
- OOHGuide operator directory and US Census Bureau 2023 population estimates